Thursday, September 07, 2006

News Flash: FM can't sell ads on Digg

I had no idea Digg existed a few months ago, and I wasn't alone.

But the user-submitted news-links site has rapidly climbed into the Top 100 of all websites.

According to Alexa,
it is shooting up the online charts in all categories. Traffic, page views and user reach are all skyrocketing.

Yet Federated Media can't seem to sell ads for the wildly popular site. Mike Rundle writes on
I was talking with my friend Pat McCarthy from Right Media the other day about online advertising, and one of the things we chatted about was that one of the best-known "“Web 2.0" companies out there, Digg, is having trouble selling ads. About 30 minutes after I got done talking to Pat, I went to and for the first time in my entire life, I saw a banner ad at the top that wasn't a Google ad. Gasp! They sold one!
Today, the usual Google text ads are on the Digg home page. Same as yesterday, and the day before.

Rundle concludes with this:
So if the poster child for "Web 2.0" has trouble selling advertising, and "Web 2.0" is all about giving services away for free and selling ads (tongue in cheek), what hope is there for the rest of us?
That's a fair question. Another fair question would be, Could Battelle care less about what happens to his "authors" once FM is sold off to some greedy latecomer to the latest Internet banquet?

An update to this post: has posted an illuminating look at the FM/Digg situation.


Anonymous Anonymous said...

I love FM's sites. It is one tech "expert" after another charging ridiculous rates to advertise on their blog each day.

They all discuss the same things, and then you see the same advertising on all the sites. It is advertising and content incest.

I like Digg, but with many other blogs, you always ask yourself. Did the blog make you an expert or were you an expert who made a blog.

1:00 PM PDT  

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