Wednesday, September 06, 2006

He has carefully studied the Google model ...

And he has learned Google makes its money from ... classified-style text ads.

The "he" is our own Bubble Boy, Mr. John Battelle. His Bubble 2.0 company, Federated Media (not that one!) is now selling Google-style text ads.

This is either:

a) A sign of desperation, as the display ads aren't exactly selling like hotcakes.

b) A realistic re-evaluation of his company.

c) Just another example of trying to play all sides of everything, so it looks like he's got a diversified company when he tries to dump it in three months.

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