Friday, September 29, 2006

Federated Media outsourcing ad sales to Europe?

Interesting developments:
Sources confirmed to me last night, ahead of an official announcement, that Batelle is contracting out sales of UK and European traffic across its network to a company based out of London called Net Communities. NetCom used to sell traffic for popular Brit news rag The Inquirer before that venerable publication was bought by VNU Publishing, and the company now also dabbles in Podcast creation.

NetCom, ironically, has also come under fire in the past for its lack of advertising sales at the Inq, so cynics might suggest that the company may be a good match for FM. Can traffic at the 'author-driven' business be successfully monetised? That's the question on the lips of everybody, it seems - except for Digg's staff, who have repeatedly stated their desire to build traffic, not revenue.
Thank you for this tip.


Anonymous Anonymous said...

jesus, everyone does this. get a life.

5:50 PM PDT  
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11:43 PM PST  
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12:49 AM PDT  
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10:05 AM PST  

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