Wednesday, July 05, 2006

'Web 2.0 is bollocks'

A Web 2.0 Battelle skeptic? Could it be? Is there still hope for any of us?
Web 2.0 is, in short, bollocks. Or put another way, Web 2.0 is Bubble 2.0. There, now we’ve said it. It’s out in the open. We can all relax.

Why? Well. Fundamentaly Web 2.0 resits definition. Therefore you could classify it as falling into that category of thoughts that commonly resists definition: emotions. You see, Web 2.0 is a very emo thing. It’s about sharing (blogs, del.icio.us, flikr), it’s about the people (myspace), connections (friendster), holding hands and a whole load of other socially driven phenomena. It’s about people getting excited about the web again. "Shit," some characters are thinking, "this web really didn’t turn out to be the ‘CB radio of the 90s’. It, like, works."

But "why the hostility to this" you say ? Well. I’m glad you asked.

The problem comes when you have a reality gap between what the technology can do and what peole expect the technology can do. That’s when expectations depart from actuality and when people/companies begin to make foolish decisions with other peoples money. It’s what can happen when too much emotion surrounds a technology ...
A massive "reality gap" between the real world and the Silicon Valley hype machine is exactly what led to the bloody crash of 2001.

(The Internet Bubble crash, I mean. Somehow the events of Sept. 11, 2001, have completely vaporized the ugly events of the summer of 2001 ... at least in the memories of tech journalists.)

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